St Patrick’s College is proud to launch a powerful new brand campaign that speaks directly to the heart of our mission—to educate hope-filled, compassionate and confident young men for their place in the world.
Developed in close partnership with Ballarat’s own Pepper Advertising, the campaign highlights the College’s core values of Character, Compassion and Community and explores what it truly means to be a Paddy boy in today’s world.
At the centre of the campaign is a moving 60-second television commercial, built around a poem written by Pepper film director Nicolas Dunn. The poem speaks of a deeper kind of excellence—one not defined by trophies or titles, but by quiet strength, honesty, and a willingness to walk beside others.
“Excellence is not confined to laurels gilded bright,
Nor spotlight’s glare,
or fields where triumphs soar.
It dwells within the heart,
the depths of one’s character,
the courage to speak the truth.”
It’s in the quiet moments,
a faith that binds us, steadfast and true
A hand that reaches to those in need.
Excellence is not a destination,
But a journey of self-discovery,
a path carved together, as one.
“As the son of two lifelong educators, I’ve always been drawn to the idea that education is less about outcomes and more about growth, about shaping people rather than producing results. What struck me in the early conversations with the team at St Patrick’s was how deeply they understood this,” Dunn explains.
“Their commitment to nurturing the whole student, not just academically, but emotionally and socially, felt sincere and grounded. In a culture that often tells young men to be tough or stoic, the values of kindness, teamwork and self-expression take on a unique importance. This campaign was a chance to honour those ideals and reflect what it truly means to belong to a community that places character and compassion at its core.”
Paddy boy spirit
The ad features more than 30 current students from across all year levels and was filmed in various locations on campus, including our stunning Performing Arts Centre — a space brought to life with the support and vision of many Old Collegians.
One of the many special aspects of the campaign is its strong Old Collegian connection.
Pepper Advertising is led by Jed Manley (SPC 1994-1999), a proud former student and current parent to Year 11 student Jack. Pepper’s Art Director Josh Kennedy (SPC 2002-2007), also worked on the visual design and broader campaign assets.
Jed Manley, Managing Director at Pepper Advertising, reflects:
“As a proud Old Boy, it was a real privilege to lead our team on this project. Full credit to the College leadership for having the vision to tell a story that captures the brand values of what it means to be a part of the SPC community. With over 30 students and Old Boys involved, the passion and pride on set during production was unreal and I think this shines through in the commercial.”
Music from the heart
Adding to the authenticity and emotional impact is the original piano score composed and performed by Old Collegian Oskar Folkes (SPC 2019-2024), who is currently studying music at the University of Melbourne.
“Writing and performing the music for this campaign was incredibly meaningful. There’s a lot of heart in this project, and I’m honoured to have played a part in bringing it to life,” Oskar said.
“I hope the ad helps showcase the incredible range of opportunities available at St Pat’s—not just in the classroom, but across the arts, sport and so much more. It means a lot to see the College continuing to invest in and grow its music program.
“Music plays such an important role — not just in developing the brain, but in supporting mental wellbeing. Whether you’re performing or simply listening, music has the power to connect and uplift. I’m proud to see St Pat’s embracing that.”
Proud to share our story
Principal Steven O’Connor said the campaign is a celebration of what makes St Patrick’s College so special.
“This campaign reminds us all that excellence is not about the accolades we collect, but the people we become,” Mr O’Connor said.
“It captures the essence of our community—one built on strong values, deep faith and genuine care for others.
“We’re proud to have worked with Old Collegians such as Jed, Josh and Oskar on this project and are thrilled to share it with the community.”
The brand campaign will be seen on television, digital platforms and social media channels in the coming weeks, inviting the broader community to experience the values and vision that guide everything we do at St Patrick’s College.
Behind the scenes
